Social Media Automation
- Mar 18, 2018
Social Media Automation is considered to be an important part of every business owner to open new horizons with customers and even potential investors. Automating your social content can help you to stay on point with your marketing, by giving you time to focus on engaging with your audience.
Many automation features are worth paying attention to:
Schedule
To guarantee that you don’t neglect your social networks while away, schedule your social media messages ahead to maintain steady social media attendance.
Share
Instead of posting event reminders on Twitter and Facebook, set up an automation that’ll remind people about your events at a specified time, such as two days before they start. In that way, they’ll be aware of upcoming events and won’t forget about them.
Things You Can Achieve By Automating Your Social Media:
Ongoing Content
Each brand is in need of consistency and personalization. For proper and detailed work, you should plan your content carefully. A good strategy will maximize your outreach. The frequency is the key. It helps you deal with several accounts, followers, feedback and engagement.
Reduction of Repetitive Tasks
For sharing posts and any other content, you could easily use automation. You can post in many accounts, keep track of your followers, monitoring your feeds and engage with many users.
WHAT NOT TO AUTOMATE:
Customer Interactions
People want to communicate with a real person to feel convenience, proper advice or problem resolution. Stay engaged with your social accounts and make sure you respond to your customers individually. Remember, the individual approach is in demand.
Trouble Fixing
If your customer has an issue you should solve it without automation. Respond to your customers quickly and work on the problem politely and promptly. You can automate responses like “thanks” or «contact directly to…», but not more.
Social Media Automation can bring big benefits to your business, such as the amount of time you can save and the way you can reach your audience through a single platform. You can entirely rely on automation without losing your personal touch.
I would appreciate your immediate attention to this matter.
Please let me know if you have any questions.
Your professional assistant,
Anthony Lancaster
